The story of the tide

Our story

Good things are often born out of adversity.

Tidal Commerce was founded during the COVID-19 pandemic to help retailers navigate a perfect storm of challenges and a seismic shift in shopper behaviour. What began as a mission to help brands survive became the foundation of something bigger.

In under two years, Tidal became a recognized leader in Headless and Composable Commerce, with deep expertise in both D2C and B2B Enterprise Commerce. This reputation for innovation, agility, and reliability quickly attracted top talent and best-in-class partners.

Some call it good karma; we call it good tidings. That momentum propelled us forward, and today, we are an award-winning, enterprise-grade digital commerce boutique, working with some of North America’s largest brands and Fortune 500 companies.

Clients choose us for our rare combination: the agility of a boutique with the strategic and technical depth to rival the biggest “legacy” consulting firms. Despite rapid growth, we stay intentionally selective, focusing on thoughtful strategy and customer-centric digital products engineered for impact.

Built on the virtues of the tide—agile, strong, and unwavering—we rally behind "We the Tide." We are obsessed with elevating our clients, partners, and communities.

Bragging can wait. Let’s earn your trust first.

Our belief

While others offer similar services, we differentiate ourselves by delivering impactful outcomes through superior strategy, creative innovation, agile execution, efficient processes, and reliable performance.

Guiding principles

Curiosity

Invest in inquiry to craft customer-centric digital experiences that resonate. Deeply understand the customer journey to create solutions that drive engagement.

Effectiveness

Plan, design, and build with outcomes in mind. Ensure every step aligns with goals and delivers sustainable results.

Agility

Anticipate change and adapt swiftly to seize new opportunities and stay ahead of trends.

Reliability

Deliver on time and within budget to build trust and maintain operational excellence.

Generosity

Act as stakeholders in society and the planet by prioritizing work that benefits clients, communities, and the environment.

The spirit of the tide

Our culture is built on family, balance, collaboration, and generosity.

Eat together

Breakfast is a shared ritual that fosters conversation, connection, and a strong start to the day.

Work collaboratively

Teamwork drives us. By leveraging each other’s strengths, we achieve more and deliver exceptional results.

Play and connect

Whether it’s badminton, chess, step challenges, or online games like League of Legends and Fortnite, friendly competition keeps us energized and connected.

Live fully

A hybrid, dynamic work environment gives us the flexibility to grow, recharge, and enjoy life beyond work.

Help generously

Our annual toy, food, and blood donation drives and corporate gifting for good program with Oxfam reinforces our commitment to giving back.

Our approach

These are the four truths that shape how we plan, build, and deliver successful outcomes.

Talent drives outcomes

Exceptional results come from skilled, diverse teams. A mix of onshore and offshore expertise ensures consistency, accuracy, and innovation.

The market never stands still

AI and technology accelerate change. Staying ahead requires constant adaptation and strategic foresight.

Plans will change

Priorities shift, and challenges arise. Success depends on agility and the ability to pivot quickly without losing momentum.

Clients define success

No solution is effective without alignment to client goals. True innovation comes from deep collaboration and continuous feedback.

Awards

Client success is the greatest reward, but recognition among the world’s best is a bonus.

As a multi-award-winning agency, we’ve earned accolades from the w3 Awards to Webby Honors—proof that great work gets noticed.

Business beyond profit

Profit matters—but never at the expense of people or the planet.

We partner with businesses
that share our values, avoiding those that harm communities, exploit the environment, or disregard their employees.

As advocates for inclusivity and sustainability, we proudly support social causes and are pursuing B Corp certification to cement our commitment.

Like the tide, we’re here to raise standards for a better future.

Now that you’ve seen what drives us, what outcomes can we help drive for you?

Whether you need strategic guidance, expert support to fast-track your B2B or D2C eCommerce, or a seamless platform migration, we’re here to help.

Award-winning commerce engineering for Fortune 1000s. What outcomes will we drive for you?

Send us a message