Carrier accelerates its B2B commerce with OneCommerce: Cutting costs by 12x and reducing time to market by 89%.

Background

Carrier Global is a global leader in building and cold chain solutions. Carrier (NYSE: CARR) is a provider of heating, ventilation, and air conditioning systems as well as solutions for refrigeration, fire, and security and building automation technologies. Originally founded in 1915, the Florida-based company, today Carrier has over 50,000 employees and $26 billion in sales with customers in 180 countries on six continents.

With this wide range of business lines across the world and several new launches every year, Carrier wanted to minimize the time, effort and investment needed to build the eCommerce experiences to monetize the ideas.

Challenge

Historically, it cost ~$1.2M at Carrier to build a net-new, fully mature B2B or D2C eCommerce experience on Commerce Cloud with a ~9-month delivery timeline. With multiple new launches a year, the cost, effort and time requirement was exponentially larger. The key challenge, therefore, was to significantly reduce the resource and time required to design, implement and bring the ecommerce experience of a new business to market.

Solution

After a comprehensive and collaborative discovery and solution process, Carrier gravitated towards the idea of creating its own, composable, digital commerce accelerator with the objective of preventing duplication of efforts and investments across the company's global business units.

Aptly named, OneCommerce, the accelerator would need to have 80% of all the common.

functionalities required by Carrier business already prebuilt and integrated for web-based catalogue buying experiences across the various equipment, parts, and light equipment business units across the world.

The accelerator would also need to provide a customizable, frictionless, integrated mobile app commerce experience to support the needs of Carrier personnel and dealer technicians in the field and end users.

The platform and technologies adopted “future-proof” their business through Shopify's core platform investment(s). Carrier's commitment to Shopify means it won't have to keep re-platforming every 3-5 years, but rather Shopify will keep improving and scaling so that Carrier will be incentivized never to have to switch again.